Briar Will

Enter Briar Will.

A world of material illusions and fantasies made real. Digitised secondhand garments hybridise with clashing fabric to become one, totally new. Jeans are tracksuit pants and tracksuit pants are jeans; a wool tartan scarf becomes a belt, a bandeau top, a skirt. Born from a fascination with tromp l’oeil – tricks and deceptions of the eye – and how this technique can be used as a sustainable method of garment production, Briar Will transforms excess and reevaluates the unwanted. In Briar Will’s world comfort is sexy, the old is new, and luxury is yours to take.

Garments are sourced – solely secondhand – from op-shops, online marketplaces and, sometimes, loved one’s wardrobes. This process is conceptually driven: each collection begins from an aesthetic or cultural point of focus that inspires the collection of garments. The collected garments are scanned in sections – digitising and recontextualising the tactile properties. Once digitised, the segments of each original garment are layered and jigsawed onto the pattern of the new garment.

The patterns are printed onto high-quality, durable performance fabrics using Sublimation print – a digital technology which uses heat to transfer an image onto synthetic materials. This mode of printing ensures longevity and durability — meaning the garment does not fade with wear and washing — and, as a sustainable methodology, is at the crux of the Briar Will ethos. All Briar Will garments are consciously printed and constructed in Naarm/Melbourne from fabric dyed and made in Australia or Japan. 

Universal Truth 2025.

Solidarity, nonconformity, and resistance—together, we uncover our shared truth and rise for the dream. Universal Truth draws inspiration from the rebellious spirit of the punk rock counterculture. A celebration of the materials and embellishments that defy convention and embrace an unorthodox attitude—tartans, studs, slogans, and stripes. Fluorescent hues clash with bold prints, amplifying our voices. A belt, a scarf, a badge—these symbols empower us to express our truth, our universal truth.